August 23, 2017 at Dubai Parks and Resorts, Lapita Hotel


5th MICE Middle East FORUM

August 23, 2017 at Dubai Parks and Resorts
5th MICE Middle EastFORUM
5th MICE Middle East Forum 2017 – Premier Event for Events Industry. Connect with leaders from over 300 organisations, learn about the latest trends from marketing, branding and event experts, grow your network and source new suppliers.
About MICE Middle East
Learn about the region’s leading event for events industry

Covering everything from event design and sponsorships, to social media, technology, and more, captivating 20-minute presentations will provide actionable takeaways to create breathtaking live experiences.


Meet marketing, branding, events top experts from more than 300 leading organisations of the region as emerging trends are predicted, best practices are explained and some of the biggest case studies are shared.

Industry News

Your hub for all the latest news from the show, videos, blogs, industry updates, exhibitor and show press releases, as well as a series of interviews with people from various sectors of the industry.


Exclusive topic focused half day event series for high level industry expert groups.

“The regional Events and MICE business has reportedly been witnessing a growth rate of 5.5 per cent annually in meeting attendance since 2000, led notably by the UAE market. Generating a total of USD 653 million per year, experts see the Emirates’ MICE industry experiencing a growth rate of 7 percent yearly by 2020.
Expo 2020 opens countless significant opportunities for exponential growth not only for the local MICE business but the entire regional market as well. By the time the World Expo takes place, the value of the local sector is expected to surpass USD 1.39 billion.”

MICE Middle East Speakers
Learn about the speakers of the MICE Middle East Forum
Luis Gomez-Director-International Smart City Expo Barcelona V.P. of International Strategy at the Smart City Expo World Congress in Barcelona (, the premiere international event convening the world’s leading experts on smart cities. Business leaders, municipalities, innovative thinkers and key decision makers from all around the world gather to share insights, results and strategies for tackling...
Pedro Henrique Secatti Cacheado-Logistics Manager-FIFA World Cup Organizing Comittee Brazil PEDRO HENRIQUE SECATTI CACHEADO, better known as Pedro Cacheado, is 31 years old and 16 in the event market. He has a degree in Advertising and Marketing and today he is a Senior Events Producer, Development Project Manager, Cultural Producer and Social Entrepreneur, Advertising and...
Steve Rohr-Show Publicist-Academy of Motion Picture Arts and Sciences Steve is a widely-recognized Communication expert, TEDx speaker, bestselling author, professor and the Show Publicist for the Academy Awards.®   He has made over a hundred media appearances in the US, Canada and UK. Notably, Steve is a regular on-air contributor to Canada’s #1 daytime television talk...
Mr. Mohammed Khan – CCO – General Electric. Mohammed Ali Khan is currently the Chief Commercial Officer for GE Oil and Gas, MENAT region. Before joining GE, he worked in Tarmac Construction where Mohammed spent 3 years as a Finance Analyst and went on to join British Airways in 2000 as Country Accountant. In May 2003,...
Mr. Blake Stemm – Head of Marketing and PR – Go Pro MENA and AL Boom Marine. Blake is an International Creative Entrepreneur. Currently Head of Marketing and PR for Go Pro MENA and AL Boom Marine LLC. Marketing and Events Guru, Actor, Radio Presenter, Singer, Writer, Acting Teacher, Life Coach, Fitness Guru, Perspective challenger. Blake...
Mr. Craig D’Silva – Head of PR & Corporate Communications – Infinti Middle East. With almost 12 years’ experience in delivering result oriented communications campaigns across the Middle East, I am a passionate Marketing Communications professional currently part of the Infiniti Middle East team. With creative thinking and a focus building a strong platform, I have the...
Ms. Benedicte Hennebo – Marketing Director – Honeywell. 15+ years of sales and marketing experience in B2B multinational companies in the consulting, finance and ICT sectors. Multilingual (FR, EN, IT, NL, (AR)) and have been exposed during the career to very diverse cultural contexts both in mature and high growth markets with complex regulatory environments. She...
Mr. Pedro S. Pereira – Digital & Innovation Leader – SAP. Pedro helps SAP to digitally transform their customers and partners as member of the Digital Transformation Office in EMEA South based in Dubai and posses almost two decades of international experience in multiple tech-driven segments including internet, digital media and enterprise software. He is very...
Ms. Aliya Ahmed – Director Marketing – Western Union. Aliya Ahmed, MBA and MS with majors in Marketing is focused on Marketing Management and has worked in leading Multinational companies as Head of Marketing for 15 years and has proven herself as a seasoned marketer no matter which industry she is working in. Currently she is...
Mr. Mohamed El Kamshoushy – Director of Marketing – Mundipharma. Mohamed El Kamshoushy is a Marketing Director in Mundipharma Middle East and Africa region, graduated from the faculty of pharmacy from Egypt in 1993, got Master in Business administration from the International American University in Dubai in 2005, certified Six Sigma black Belt from Eli Lilly /...
Mr. Naresh Mulchandani – Chief Operating Officer – Lals Group- Fitness360. Joined Bread Boutique as Ops manager, climbed the ladder to become a COO as his passion was to serve people, cook/bake food. One year later, joined LTC FMCG as a head of BD. Sooner found my mentor Mr.Lal Ganwani, chairman – Lals Group, and realized my...
Ms. Rina Bardic – Head of Marketing – Thomson Reuters. Rina held various senior roles both on the B2B and B2C organizations. As an insightful storyteller, her specialty lies into synthesizing complex ideas and information into effective communication strategies. She works across multiple sectors such as media, entertainment and social entrepreneurship. Rina holds an Honors Masters Degree...
Worlds most renown events
FIFA World Cup 2014
Smart City Expo Barcelona
MICE Middle East Program
Learn about the sessions of MICE Middle East Forum
The Process of Selecting Impactful Events Activities / The Role of MICE and Events Activities When Developing the Brand and Marketing Strategies / How to Leverage Exponential Marketing / Brand and Marketing Strategy on a Tight Budget / Allocating Marketing Budget: Digital vs Experiential Marketing
Evolution of Business Events in the Region / Benefiting from the International Events Being Hosted in the GCC / Event Sponsorship: How to Maximize Your Return? / Dubai Expo 2020 - “Connecting Minds, Creating the Future”. The Transformative Power of Expos
Tips, Tricks and Techniques for an Extraordinary Event Experience / The role of venues and other suppliers in event planning / Strategies for Corporate Rate Negotiations. Industry Secrets on Getting the Best Price / Crisis Management in Events / Attracting the Right People to Your Event / Hosting Meetings, Incentives, Events and Business Travel
23rd August 2017 Dubai Parks and Resorts
Designed For
A delegate audience exclusively for the buyers, owners/operators of the Event /MICE industry.

Heads of Marketing

Heads of PR & Communications

Brand Directors

Event, Exhibition, Conference Directors

Head of HR

Procurement Heads

Travel Professionals Handling MICE

Working with: Product Launches, Brand Activations, Conferences, Trade Shows and Exhibitions, Incentive Events,  Entertainment Shows and Opening Ceremonies, Parties, Sporting Events, …

Retail, Brands, FMCGs

Banking and Financial Institutions

Oil & Gas



Real Estate


Agencies and Associations NGOs


Event Owners, Event Organizer



Register Today
Limited availability. Pinnacle Middle East holds the right to reject any registrations that it does not consider to be relevant buyer’s side decision makers

Our Host Sponsor
Our Platinum Sponsor
Our Sponsors
Our Media Partners
Our Partners
Official Supporting Partner
Official Video Partner
The Edition
Thought leaders
You can see the images of previous events
From time to time, you have made us realize the real needs of the digital world.
Video Testimonials
From time to time, you have made us realize the real needs of the digital world.

Microsoft – Rana Boury – Head of Marketing

LinkViva – Niousha Ehsan – Chief Energy Officer

Masdar – Anca Westley – Head of Marketing

GL Events – Gregoire Sourice – Business Development Manager

Flash Entertainemnt – Lee Charteris – VP Operations

NBAD – Jason Brown – Head of Procurement and Commercial

AmCham Abu Dhabi – Theresa Weber – Executive Director

LinkViva – James Rafoul – Event Director

SMG Streamline Marketing Group – Claudia Fortuin – Project Director

Vox Cinemas – Ashleigh Potts – Senior Marketing Manager

ILEA – Rebecca Wilson – President

Hikma Pharmaceuticals – Shaddad Abdelhq – Product Head

Latest Posts & Blog
Your hub for all the latest news from the show, videos, blogs, industry updates, exhibitor and show press releases, as well as a series of interviews with people from various sectors of the industry.
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