21st September 2016

The H Hotel, Dubai

21st  Septemeber  2016

MICE Middle East Forum Designed for

Presenting a comprehensive and all-encompassing profile, the Middle East MICE Conference is a must-attend event for professionals  from all facets of the industry that are involved in:


  • Product Launches
  • Award Ceremonies
  • Conferences, Congresses and Conventions
  • Private Functions, Parties and Weddings
  • Business and Incentive Travel
  • Corporate Hospitality
  • Meetings and Seminars
  • Trade and Consumer Exhibitions
  • Cultural events
  • Concerts and Festivals
  • Sporting Events
  • Road Shows

The Forum will provide unique opportunities for senior members and decision makers in the following industry to

network, co-create new ideas, exchange experiences and find out about the latest trends and prospects for the meetings, incentives, conferences and events sectors.


  • Oil & Gas
  • Pharmaceutical
  • Banking
  • Consumer Goods
  • Real Estate
  • Healthcare
  • Governments
  • Agencies and Associations
  • NGOs
  • Technology Providers
  • Event Management
  • Event Organizer

Benefits of Participation

Confirmed Speakers

Mr. Elliot Rizk

Vice President

MICE Arabia Group


Ms.Reeva Bains

Vice President of Marketing and Communications

Flash Entertainment


Mr. Ajay Bhojwani

Managing Director

MCI Group

Eng. Anas Al Madani

Vice Chairman& Group CEO

INDEX Holding


New Market Opportunities and

Challenges for the Events & MICE Industry.


Winning the EXPO 2020 bid is fantastic news for the Middle East's ever expanding event industry, providing countless opportunities for local, regional and international suppliers to win valuable business over the next 7 years. Middle East Industry predictions indicate that the MICE (Meetings, Incentives, Conferences and Exhibitions) sector is poised for vital growth. As populations and business centers grow in the region, the volume of events is growing in tandem. There are reported to be USD 1 trillion of infrastructure projects under way in the Middle East with 50% of that in the UAE. Unlike other regions of the world where budgets are under extreme pressure even when volume is increasing,59% of Middle East buyers are forecasting increased budgets for the next twelve months.


Pinnacle Middle East is hosting a conference based on the theme "MICE Middle East Forum - New Market Opportunities and Challenges" in Dubai which is a key MICE destination ranked among the top 10 most popular business destinations, currently attracting 27 percent of events staged in the region. MICE Forum will be committed to bringing together international corporate buyers and agencies from across the Gulf to meet recommended global suppliers in the MICE sector. Industry experts will cover the most pressing issues facing the MICE industry, along with sharing insights on the latest trends in including but not limited to Medical, Education, Sports and alternative tourism.


So join us for the most unique meeting platform bringing together selected group of corporate buyers, events experts and meeting planners to discover new venues and source facilitators to host future MICE related activities in different parts of the world for 2016 and beyond.





Pinnacle Middle East


Pinnacle Middle East is responsible for a range of leading knowledge based conferences seminars and exhibitions. With strategic government and corporate partners, Pinnacle Middle East provides the platform for knowledge exchange and partnerships that help shape the future of business.







MICE Program


New Market Opportunities and

Challenges for the Events & MICE Industry

Official Media Partners


Official Supporting Partner


Sponsorship Information