Covering everything from event design and sponsorships, to social media, technology, and more, captivating 20-minute presentations will provide actionable takeaways to create breathtaking live experiences.
Meet marketing, branding, events top experts from more than 300 leading organisations of the region as emerging trends are predicted, best practices are explained and some of the biggest case studies are shared.
Your hub for all the latest news from the show, videos, blogs, industry updates, exhibitor and show press releases, as well as a series of interviews with people from various sectors of the industry.
Exclusive topic focused half day event series for high level industry expert groups.
“The regional Events and MICE business has reportedly been witnessing a growth rate of 5.5 per cent annually in meeting attendance since 2000, led notably by the UAE market. Generating a total of USD 653 million per year, experts see the Emirates’ MICE industry experiencing a growth rate of 7 percent yearly by 2020.
Expo 2020 opens countless significant opportunities for exponential growth not only for the local MICE business but the entire regional market as well. By the time the World Expo takes place, the value of the local sector is expected to surpass USD 1.39 billion.”
Heads of Marketing
Heads of PR & Communications
Event, Exhibition, Conference Directors
Head of HR
Travel Professionals Handling MICE
Working with: Product Launches, Brand Activations, Conferences, Trade Shows and Exhibitions, Incentive Events, Entertainment Shows and Opening Ceremonies, Parties, Sporting Events, …
Retail, Brands, FMCGs
Banking and Financial Institutions
Oil & Gas
Agencies and Associations NGOs
Event Owners, Event Organizer
Mr. Charbel Lahoud - Digital Transformation Expert - Capgemeini: ``MICE Forum was not only a great opportunity to network and learn trends from the MICE industry but also an opportunity to share insights we see in the digital transformation of mega-events``
Niousha Ehsan – Chief Energy Officer - Link Viva: “Last year we were at this event and one of the clients we met there was Majid Al Futtaim, and we are doing a car launch for Toyota next month, and it came as a result of participating from this event, so thank you very much for that.”
Sharief Fahmy - CEO - Middle East General Enterprises: ``I was invited to attend the MICE Middle East Forum 2016, which I found to be very informative and a wonderful venue to network and meet with fellow colleagues. Many attendees were from not only UAE but from the region highlighting the importance of coordinating world class events locally. I look forward to attending the next event....it's a MUST!``
Olivia Portas - Senior Account Group Manager - Gulf News: ``The event was well organized and highly informative, with a great variety of speakers from different industries relevant to Marketing, Events, and Conferences within the UAE``
Rana Bouri - Marketing Director - Microsoft: “The event is great; it’s a great networking opportunity for Microsoft to meet with other kinds of marketing and as well to talk about the technology. I am very impressed with the audience and the number of attendees that showed up to the meeting”.
Gregoire Sourice – Business Development Manager - GL events: “Thank you to the MICE forum for this great business opportunity, a lot of contacts, a lot of relevant contacts!”
Ashleigh Potts – Senior Marketing Manager - VOX Cinema: “Seeing the interest from other people about the events at the cinema, there are quite a few people in the UAE who have never thought about using the cinema for an event before. It’s great to speak with them, and give them insight about how to use a cinema for an event, and learn about what their requirements are from the venue.”
Stephen Lakin – Managing Director - Protec: “I found the event to be very interesting from a sales perspective, as I say most of the people here are potential customers of ours, not our competitors and they’re high-level people, which is very good”
Rober Nurgberg – Regional Marketing Director - LG: “I am using MICE as my core marketing, and it’s my only marketing. I don’t do retail, newspapers, magazines because I already know my customers. I use MICE, I use exhibitions, meetings, conferences, and different events to get our there”.
Cory Thwaites – Executive Director Procurement - Tecom Group: “I was pleasantly surprised with the numbers, because I have seen a lot of conferences in the region and the numbers have fallen down. But, I was very impressed with the amount of people that were here and it was a very knowledgeable audience, it was very good. “
Ajay Bhojwani – Managing Director - MCI: “The benefits of attending this event are meeting with friends and peers who you have the ability to constantly work with, and also share the same experience with people you have never met before, talking about the common challenges and different solutions in a business.”
James Raffoul – Event Director - LinkViva: “This event is a very good business opportunity, this is the second MICE forum that we have attended, and the first one was very successful for us, we have already converted some leads from the last experience.”
Bilal Sabouni – Executive Director - American Business Council of Dubai: “This event has been fantastic, phenomenal as always, they do a very good job at putting together a wide variety of exhibitors, sponsors, and guests to create a vibrant atmosphere. One of the better things about this event includes the great subject matter experts, the great mix of people, and the fantastic learning.”
Rahul Pradhan – Senior Regional Manager - ITL World: “Very interesting experience, I have been here for 20 years and it’s my first time being in a Forum like this. The opportunity of being on the Panel Session was an excellent experience.”
Ian Carless – Executive Producer - Talkabout Media: “The event is great, everyone is very engaged with all exhibition stands, and they all have a very positive reaction. It’s a great learning experience, and that’s what most delegates come for, and they end up leaving with 2-3 key points, which is more than worth it.”
Ishtiaq Ahmed - Head of Retail and Marketing - Etisalat: “It’s a good event, this is the first time I attend an event which is purely based on conferences, and exhibitions. It is very well organized; it is the best way to network with other potential clients to exchange information.”
Veranika Yeliseyeva - Manager - Streit Group: ``For us as a manufacturing company attending MICE Middle East Forum was extremely useful in terms of learning more about Product launches/events/trade marketing for successful brand management, meeting MICE professionals, discovering innovative trends. Presentations “Brand Strategy on a Tight Budget” and “Tips, Tricks and Techniques for an Extraordinary Event Experience” contained very valuable knowledge. Overall impression is very positive and we would like to use this opportunity to wish you further success.``
Cedric Warde - Marketing Manager - Du: ``Great platform to connect subject matters experts who are passionate about the MICE industry! Great job team!``
Muhammad Asif Jam - Manger - United Bank Ltd.:``That was such a wonderful, successful and much informative event I had ever attended, thank you for inviting me. Everyone there was praising about the event.
Nada Mugharbel – Senior Communications Manager - Atkins: “ I was very impressed with the caliber of the attendees and the speakers. The experience was really impressive, as the MICE Middle East Forum differentiated themselves from the other conferences, it is a great networking opportunity, the organizers did a great job.”
Microsoft – Rana Boury – Head of Marketing
LinkViva – Niousha Ehsan – Chief Energy Officer
Masdar – Anca Westley – Head of Marketing
GL Events – Gregoire Sourice – Business Development Manager
Flash Entertainemnt – Lee Charteris – VP Operations
NBAD – Jason Brown – Head of Procurement and Commercial
AmCham Abu Dhabi – Theresa Weber – Executive Director
LinkViva – James Rafoul – Event Director
SMG Streamline Marketing Group – Claudia Fortuin – Project Director
Vox Cinemas – Ashleigh Potts – Senior Marketing Manager
ILEA – Rebecca Wilson – President
Hikma Pharmaceuticals – Shaddad Abdelhq – Product Head